LexLoft Entertainment Practice

About the Practice

The industry moves fast. We move with it.

Most entertainment lawyers understand the law. Our founder, Palash Tiwari, is also a composer, which means we understand something rarer: what it actually feels like to create. The attachment to a piece of work, the anxiety of handing it over, the frustration when credit or compensation disappears. That perspective shapes how we approach every brief.

LexLoft's Entertainment & Media practice is built for the speed of the modern industry. We advise across the full media value chain, from independent creators and production houses to OTT platforms, studios, music publishers, and brand partnerships. India's entertainment landscape is undergoing significant legal transformation: AI-generated content, deepfakes, personality rights, and the IT Rules 2026 require counsel who understand both the law and the industry. We do.

12+ Practice Areas
100+ Agreements Drafted
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What We Do

Our Services

We cover every legal need that arises across the lifecycle of entertainment: from structuring the deal to defending the right.

01

Talent & Influencer Contracts

Representation agreements, artist contracts, creator deals, and crew agreements. Built to protect your leverage and reflect the real commercial terms.

Artist Agreements Creator Deals Crew Contracts
02

IP Acquisition & Licensing

Copyright acquisition, music rights, format licensing, screenplay IP, and international co-production agreements. We protect what you own and unlock what you need.

Copyright Format Rights Co-Production
03

OTT & Streaming Advisory

Content agreements, digital distribution documentation, MIB certification, and OTT compliance. For platforms and content owners alike.

OTT Agreements MIB Certification Distribution
04

Anti-Piracy & Enforcement

John Doe orders, dynamic injunctions, takedown actions, and cease & desist notices. We pursue infringers aggressively across platforms and jurisdictions.

John Doe Orders Dynamic Injunctions Takedowns
05

Personality Rights & AI Defence

Protection against deepfakes, AI voice cloning, and unauthorised use of likeness. Emerging area, active litigation. We understand the landscape.

Deepfake Defence Voice Cloning IT Rules 2026
06

Music & Sound Rights

Music licensing, publishing agreements, royalty structures, sound recording rights, and PPL/IPRS matters. For labels, artists, and sync licensors.

Licensing Publishing Sync Rights
07

Brand Partnerships & Endorsements

Celebrity endorsement agreements, brand deal contracts, ASCI compliance, and IT Rules 2026 creator obligations. For brands and talent.

Endorsements ASCI Creator Compliance
08

Gaming & Esports

Player contracts, franchise agreements, game publisher deals, esports compliance, and gaming IP. A specialist practice for a fast-moving sector.

Player Contracts Esports Game IP
09

Cross-Border Co-Production

International co-production structures, distribution territory carve-outs, IP reversion rights, foreign studio agreements, and governing law negotiations.

Co-Production IP Reversion Cross-Border

Artists We've Worked With

Our Wall of Fame

Arjun Kanungo
Arjun Kanungo
The Yellow Diary
The Yellow Diary
Sartek
Sartek
Akshata Acharya
Akshata Acharya
SUZONN
SUZONN
Anand Bhaskar Collective
Anand Bhaskar Collective
Ashwin Adwani
Ashwin Adwani
Spin Doctor
Spin Doctor
Taaru Kraina
Taaru Kraina
Frappe Ash
Frappe Ash

The B-roll nobody shows you

We move in six acts.

Great deals don't happen by accident. Here's what actually goes on after you send us a brief.

01

Brief

We start by understanding your project, the parties involved, and what needs protecting or resolving. One conversation before anything is drafted.

02

Strategy

We map the legal structure: which agreements are needed, what rights are at stake, and what risks require immediate attention. You get a clear picture before any work begins.

03

Drafting

Agreements, registrations, filings, or notices. Prepared with precision. Every clause is deliberate. Nothing here is boilerplate.

04

Review & Negotiation

We work through the other side's position, refining terms and protecting your interests. Most deals are defined by what happens at this stage.

05

Execution

Documents signed, filings submitted, enforcement initiated. We make sure nothing is missed at the final stage. Every signature and submission lands correctly.

06

Ongoing Counsel

The work rarely ends at execution. Rights evolve, deals get complicated, new opportunities arise. We stay on as counsel for whatever comes next.

On Rotation

Listen to those we work with

Music made by the artists we represent. From chart-topping Bollywood to indie, electronic, and everything in between - this is what we protect.

Get in Touch

Let's talk about your project.

Whether you're structuring a deal, protecting a right, or figuring out what you even need - start here.